Google Modifies “First Click Free” Policy To Accommodate Publishers Gating Their Content
During the past few weeks, we've mentioned on several occasions the ability to view and read full text Wall Street Journal content by finding the article on the WSJ site and then searching for it using Google News. In less than a second, the full text of the article would appear. This is all because of Google's "First Click Free (FCF)" policy.
Google is modifying the FCF approach, as the Webmaster Central Blog explains:
As most users are generally happy to be able to access just a few pages from these premium content providers, we’ve decided to allow publishers to limit the number of accesses under the First Click Free policy to [our emphasis] five free accesses per user each day. This change applies to both Google News publishers as well as websites indexed in Google’s Web Search. We hope that this encourages even more publishers to open up more content to users around the world!
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