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Ten Predictions For The E-Reader/E-Book Market In 2010
December 1, 2009 14:40
Ten Predictions For The E-Reader/E-Book Market In 2010
This has been a breakout year for e-readers and e-books—device sales will have more than tripled by the end of this year, and content sales are up 176% for the year. But next year will be anything but boring. Here are Forrester’s predictions for 2010:
1. E Ink will lose its claim to near-100% market share for e-reader displays.
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2. Dual-screen mobile phones and netbooks will eat into e-reader demand.
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3. Apps will make non-reading devices more e-book-friendly.
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4. eReaders will get apps, too.
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5. Amazon will launch a suite of new touchscreen e-readers.
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6. B&N will steal market share from Amazon and Sony.
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7. E-book content sales will top $500 million in the U.S.
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8. E-textbooks will become more accessible, but sales will be modest.
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9. Magazine and newspaper publishers will launch their own apps and devices.
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10. China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market.
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Source: paidContent.org
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