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Sunday, 22nd November 2009

Yahoo Enhances News "Shortcut"

This Search Engine Land Post by Greg Sterling alerts us to an enhanced "new shortcut" now containing real-time info. Shortcuts are found at the top of Yahoo Search results pages and contain everything from investor/business information to maps. You can find a complete list of shortcuts here. Again, shortcuts appear when a searcher uses the basic web search box.

So, what's new?

Now when certain words, places, and names in the news are searched you'll not only find direct links to news stories from the Yahoo News database but also:

+ News Photos (from a variety of sources)
+ News Video (from a variety of sources)
+ Recent Tweets

Here are Two Examples:

+ Barack Obama
+ U.S. Senate

Sterling reports that Yahoo is running their own algorithm to assist in filtering out Twitter "noise."

That said, Yahoo really should show more Twitter results when possible. As of today, they only show two and then provide a link to run a search on the Twitter database.


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