iMinds, which launched in September of this year, creates unique, short-form, eight-minute MP3 audio books on general knowledge topics, known as "MindTracks". Each MindTrack is heavily researched and features music and sound effects to keep listeners entertained and engaged while they learn. Additionally, iMinds recently launched iMinds Juniors - five-minute MindTracks for children ages 7 - 14 years old.
Under the distribution agreement, the entire iMinds catalog of more than 180 titles--Including iMinds Junior--will soon be available to thousands of online retailers, libraries and schools. Library inventory managers and online retailers worldwide will be able to select iMinds titles to offer their users for download. As new MindTracks are developed, they'll be distributed through the OverDrive system.
+ Content for Sale via Audible or iTunes (in U.S.) The files contain no DRM and cost .99/U.S.
+ "...iMinds is first-to-market with a new kind of edutainment product that appeals to the inquisitive minds of the time-poor, knowledge-thirsty and savvy iPod/MP3 users. The vision is to build a encyclopedia-like catalog of hundreds of these “MindTracks” encompassing an almost limitless array of topics."
+ "iMinds content is developed with the help of a team of ten award-winning writers, educators and researchers, including professionals who are experts in economics, history, government and public policy, film and theater, music, literature, the law, and other topics. Each product goes through a multiple step fact-checking process, usually lasting two-three weeks and involving several layers of editorial research and control."
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