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Thursday, 19th November 2009

FDA and Everyday Health Collaborate to Expand Reach of Consumer Health Information

FDA and Everyday Health Collaborate to Expand Reach of Consumer Health Information

The U.S. Food and Drug Administration (FDA) and Everyday Health today announced a collaboration that will expand the delivery of the agency’s vital consumer health information to the 30 million unique users who visit Everyday Health each month. This joint effort reflects FDA's emphasis on using innovative, technology-based strategies to carry out its mission of protecting and promoting the public health.
...
The partnership will initially include:

  • A new online resource at www.EverydayHealth.com/FDA: The new co-branded Web site will feature a variety of health content from FDA. The latest information on food and medical product safety as well as prevention and wellness topics will be featured. In the event of breaking public health information, Everyday Health will also feature special “FDA Alert” modules in select locations throughout the site and network, and in e-mail newsletters.
  • A new FDA/Everyday Health co-branded weekly newsletter: The latest FDA consumer health information will be sent to subscribers in a weekly Everyday Health newsletter (www.EverydayHealth.com/FDA). The FDA/Everyday Health newsletter will contain “FDA Alerts” as well as up-to-date information on drug safety, cosmetics and skin care products and children’s health products, to name a few.

Source: U.S. Food and Drug Administration


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