...the innovative research tool ‘Reflect’, winner of Elsevier’s Grand Challenge 2009, will be piloted on the research articles in the November 12th issue of Cell. The ‘Reflect’ tool identifies the proteins, genes and small molecules mentioned in the Cell articles, and generates pop-up windows containing relevant contextual information, with additional links, about those entities.
The Cell-Reflect pilot is the next step in Elsevier’s ongoing Content Innovation effort with the scientific community to determine how a scientific article is best presented online. This follows Elsevier’s recent launch of an initial ’External link Article of the Future’ prototype with Cell, where the traditional linear journal article is displayed in a much more useful format for life scientists.
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Inside an article, ‘Reflect’ tags and colors gene, protein, or small molecule names on any web page, usually within seconds, without affecting the article itself or its web page layout. Clicking on a tagged or colored item opens a popup, showing a concise summary of contextually important features, such as sequence (for proteins) or 2D structure (for small molecules).
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