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Thursday, 12th November 2009

New Book: The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour?

Here's news of a new 200 page book from the UK that will be released at the end of this month.

Authors: Barrie Gunter, Ian Rowlands and David Nicholas

+ provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour
+ combines a review of a wide range of international research evidence combined with original, cutting edge research
+ directed towards industry end-users and policy makers as well as academics with shared scholarly interests
+ presents a distinctive generation-based analysis of information search behaviours
+ identifies the complexity of digital divides and shows that age-related differences in use of new information and communications technologies are more sophisticated than previously realized.

The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world.

More about the book along with brief author bios here.

Here's a price comparison table with the cost of the book from Amazon U.S., Amazon Canada, Amazon UK, and Buy.com. For those of you who work in a library perhaps the person/people responsible for this subject area is planning on getting the book. Here's its Amazon U.S. page.


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