Would you do your job without trying to understand the views of your clients, students, faculty, engineers, patrons or information end-users? Of course not and neither would SLA. In trying to learn how best to position information professionals, the Association and the profession, SLA sought to understand the needs and perceptions of both info pros (us) and our clients / patrons.
Sections of the post include:
+ What the Alignment Project Set out to Learn
+ Key Finding: Corporate executives acknowledge the value and importance of good information.
+ Phase I – Define (Reviewing Existing Literature)
+ An International Online Survey Designed by Outsell and Fleishman-Hillard in collaboration with SLA
Statistics are given about the make-up of those who answered the survey
+ Phase II - Translate:
This included international language analysis and international dial testing
+ You'll also see the geography and function of the people participating in testing sessions and study groups.
Finally, you'll read the perspective of a person in academia, David Shumaker from Catholic University in Washington, DC.
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