The library lion has shed its shaggy mane for the digital age.
For the first time in at least a quarter century, the New York Public Library has unveiled a new logo, this one designed to work both online and in print. Consisting of a profile of a lion inside a circle, it sheds the fussy detail of the old one. Instead, it uses bold, simple lines that evoke the style of stained-glass windows, woodcuts, or old printers’ marks.
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The library started considering a redesign more than a year ago, in large part because it wanted to convey a more modern and digital-friendly image. The process also included adoption of a new color palette and a new typeface. Instead of going to an outside agency, the task fell to the library’s own staff. “This is an in-house product,” said Paul LeClerc, president of the library.
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One enduring mystery: the origins of the old logo and its age. Mr. Blaustein said his search had turned up little about its history. “No one knows who designed it,” he said. Libraries excel at preserving history, but not always, it seems, their own
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