Location Aware Searching: Loopt Unveils Update Uniting Mobile, Social, and Local Discovery
Loopt, the location aware service for many mobile devices, that predates some of the numerous services available today, has launched a new service named Pulse.
Pulse offers the power of friends' recommendations, the Loopt community's real-time feedback, and information from premium, local content sources to help users find what to do.
"It's difficult to get results from lots of different premium, local content sources at once, and it's always great to receive your friends' trusted recommendations on the places they like. We think we've taken a huge step forward on all of these fronts," said Sam Altman, CEO of Loopt.
Coupons based on your location. (This has been an obvious use of location-aware services. We wouldn't doubt that others will be doing this or something similar in the not so distant future.
Loopt aims to distinguish itself by making its service comprehensive. It incorporates feeds from 20 sources, including listings and review services like Zagat, Citysearch and Eventful as well as content sites like DailyCandy, Thrillist and The Village Voice.
Pulse produces a personalized and ever-changing list of recommendations based on where you are, the time of day and Loopt’s own data on where you and your friends have been. It shows editorial descriptions and reviews from the partner sites and averages the ratings a business has received.
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