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Thursday, 29th October 2009

Renting Scholarly Literature? It's Now Possible from DeepDyve

ResourceShelf first mentioned the DeepDyve search tool about a year ago. The post contained a link to an Information Today overview article by Marydee Ojala.

Included in Marydee's 2008 post was this paragraph summarizing the service at that time:

The number of search engines that concentrate on surfacing information from the deep web is growing. One company, which last week changed its name from Infovell to DeepDyve (www.deepdyve.com), has decided to expand into the consumer internet search market. It will also offer a fee-based version ($45 per month), called DeepDyve Pro, with advanced functionality such as dynamic foldering, visual clustering, and expanded filtering.

Well, things have changed a bit at DeepDyve.

In the past few days DeepDyve announced that they will begin RENTING scholarly literature, primarily science content, at the individual article level. It may exist elsewhere but this is the first time we've heard of scholarly content rented at the article level.

Marydee Ojala is once again on the scene.

Here are a few key points we learned from her must read article that was published on Thursday. It's titled, "DeepDyve’s Rent-to-Own Service."

+ You can search by entering a keyword(s) or by entering a sentence or paragraph. DeepDyve can handle up to 25,000 characters in its search box.

+ Items found in the DeepDyve database with publishers that are not part of the rental program will offer previews.

From the DeepDyve site:

"Preview Only" refers to those articles which can only be previewed but not rented because DeepDyve does not currently have permission from the publisher. If you would like to download and purchase Preview-Only articles, or any of our Premium articles, you may click the "Download Article from Publisher" link. DeepDyve will take you directly to the article at the publisher's website to complete your transaction.

+ DeepDyve's CEO, William Park, believes that renting an article first and then purchasing it will be a popular way to use the service. According to Park "the current conversion rate for article purchase is .2%; with the major constraint being high price."

+ The rental price is $.99 for 24 hours.

+ Rented articles can ONLY be read on the computer screen. No downloads, screen caps, etc. Flash based proprietary system locks down the material.

+ Monthly plans are also available. The Silver Plan at $9.99/month allows for up to 20 rentals per month with up to seven day to view te the articles. The Gold Plan a $19.99/month offers unlimited rentals and unlimited time to access the articles.

Much More After a Click

+ Will libraries stop subscribing to some journals because of DeepDyve? A library might allow a user to first rent and read and then, if they want their own copy of the article, have the library purchase it for them. It will be interesting to see if DeepDyve develops article packages (like those above) for the library marketplace.

+ At launch DeepDyve had deals with 25 publishers. Elsevier is not part of DeepDyve.

+ "Martin Frank, executive director of the American Physiological Society, who said that it 'enables us to serve these new users without compromising the products we offer to our traditional subscription customers.'"

+ The new motto for DeepDyve: "Research, Rent, Read."

+ Ojala concludes, "It certainly makes premium content affordable and gives researchers the opportunity to look at an article to determine its applicability before paying full price for the full text. DeepDyve has taken an important step in making professional literature easy to find, ready to read, and appropriately priced."

Access the complete article: "DeepDyve’s Rent-to-Own Service." by Marydee Ojala

Source: Information Today NewsBreaks

A Few Additional Facts and Links:.

+ Here's a list of publishers currently working with DeepDyve. (via Scholarly Kitchen. It appears that they have added some since the launch.

Here's what search results page and an entry (with content for rent) appear. Note the direct link to the publisher if you want to BUY the full article. The article embedded on the page offers only the abstract for free. Clicking the next page button does not work

+ Search term based e-Mail alerts and RSS feeds are available

+ Google ads appear on some results pages

See Also: DeepDyve FAQ

See Also: Official News Release

See Also: DeepDyve Unveils Free Search Tools for Websites, Bloggers

What's Available?
+ More Like This Content API
+ Content Highlight Widget
+ WordPress Plug-In

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