Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust. It’s a pretty cool idea, especially in that it’s pretty painless to get started using it. The service will be available through Google Labs Experimental.
Danny goes on (it's important reading) to explain what Google Social Search is and is not.
It’s a way that Google figures out people you trust, then ensures that you see content from them showing up in your search results.
[Snip]
How does Google know what your social circle is, in order to produce the social search results? Three methods, the company told me, when I talked with Google about the service:
* Your Google Reader account
* Your Google Chat / Gmail Contacts
* Your Google Profile
All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What we've done is surface that content together in one single place to make your results more relevant. The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we'll include some websites from your subscriptions as part of your social search results.
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