Last week, Special Libraries Association (SLA) leadership announced that members will soon vote on a new name. After 100 years as SLA, research now shows that this name does not convey the value that librarians and information professionals bring to their organizations. The proposed name, Association for Strategic Knowledge Professionals, has unanimous support of the board. Members, however, give it mixed reviews.
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Speaking to SLA's Texas Chapter, board member Tom Rink stated that the goal of a name change is to "get a name that resonates with everybody, but especially with those who make hiring and firing decisions." Criteria used to narrow the list included eliminating names used by or too close to other organizations, those containing unpopular or confusing terms, input from attorney due diligence, direct member input and postconference discussions, and a preference for short names with strong acronyms.
Names tested were Association for Strategic Knowledge Professionals (ASKPro), The Knowledge Society, and Knowledge and Information International Association, with results pointing to Association for Strategic Knowledge Professionals. The SLA board announced the proposed name to the members on Oct. 14 following a unanimous vote on Oct. 8. SLA registered the domain name ASKPro.net that same day.
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