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Sunday, 25th October 2009

Graphic: The Rise of Social Networking With American Adults

This graph illustrates the growth of social networking (from 8% in 2005 to 46% in 2009) with American adults. Here are some other stats from a presentation by Pew's Amanda Lenhart.

79% of American adults used the internet in 2009, up from 67% in Feb. 200
46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005.
65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 and 55% in 2006.
As of August 2009, Facebook was the most popular online social network for American adults 18 and older.

Eds. Note: Facebook now has over 300 million total users (all ages, worldwide) and 65 million accessing the network using a mobile device.

Of Adult SNS Users:

73% have a Facebook account
48% have a MySpace profile
14% have an account on LinkedIn
1% each on Yahoo, YouTube, Tagged, Flickr and Classmates.com
10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com

Also Available: The Slides from Lenhart's Presentation, "The Democratization of Online Social Networks: A look at the change in demographics of social network users over time."

Source: Pew Internet and American Life Project


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