Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »

Enter your
email address:

My Account »


Bookmark and Share

Testimonial?
If you find ResourceShelf useful, please supply a testimonial »








Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   Feed

Thursday, 22nd October 2009

An In-Depth Look at AOL, Gmail, Hotmail, and Yahoo Email Users – Part 1: Age and Gender

A new report from Rapleaf:

We thought it would be interesting to see what you can learn about a person from their email, so we decided to compare demographics and online behavior of people who use the four most popular internet email clients: AOL, Gmail, Hotmail, and Yahoo mail.

For this study, we sampled 120,000 users with @aol.com, @gmail.com, @hotmail.com, and @yahoo.com emails, and looked at their age, gender, online activity, friend counts, and social network memberships.

We broke this study into several parts so this post will only cover the age and gender data.

Overall, people who use these four webmail clients tend to be young, with over 75% of all users under 35 years of age. Part of the reason for this younger skew is that these demographics are based on self-reported data from public social media profiles, and the people who use social media are generally younger. Even so, comparing demographics between each of the email services offers insight into userbase differences.

Source: Rapleaf


Category:

Views: 767




blog comments powered by Disqus

« All ResourceBlog Articles

 

Read about the FreePint FamilyFreePint Family

A family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success. Read more »


FeedLatest Family Articles:


Click to view the article Quilting big data threads
Thursday, 24th May 2012

Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.


Click to view the article The fallacy of information overload
Wednesday, 23rd May 2012

A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?


Click to view the article Information overload: fact, fantasy or filter failure?
Wednesday, 23rd May 2012

Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.


Click to view the article Newsdesk: tracking millions of pieces of information a day
Tuesday, 22nd May 2012

What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?


Click to view the article Alacra Compliance adds managerial oversight
Tuesday, 22nd May 2012

Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).


All Family Articles »
Family Articles by Category »


Tell us what you're working on,
and we'll talk to you about how FreePint can help »


FreePint Family Testimonials

"Fabulous resource to learn of unique tools and insights. Very useful." Manager, Futures and Forecasting, Virginia, USA

More testimonials »






Subscribe

Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.

Find out more »

ResourceShelf sponsored by:

Article Categories

All Article Categories »

Archive

All Archives »