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Wednesday, 21st October 2009

Bing Announces Does Deal to Amass and Search Twitter Data; Facebook Data Too!

UPDATE (6:30pm EDST): Google Will Also Offer Twitter Results, More Here.

(UPDATE 1 from Gary) The new interface is now online at:


+ Note the tag-cloud and the list of "hot topics" on the home page. Clink an item and you'll see:

++ Most Recent Tweets about X

++Top Links Shared in Posts about X

+ Search results automatically refresh unless you hit the pause button (note other services do the same type of thing)

+ Clicking the RT button will take you to your Twitter page ready (with the info already in the box) to retweet. If you don't have an account it will take you to a page to register (if you want to).

+ Some searches will trigger other results from the Bing engine. For example, note this result for #Chicago and how it shows links to other Bing content on the right side of the page.

+ When you see a shortened url from bit.ly for example, look to the right shortened and in parenthesis, you'll see the domain of the url that's being shortened. (Thanks Danny!)

UPDATE 2) In addition to the Search Engine Land post below, Danny Sullivan, will be updating with new data as it becomes available here.
It's loaded with information and screenshots.

UPDATE 3) More in a Bing Blog Post

UPDATE 4) Matt McGee from Search Engine Land live-blogged Microsoft’s Qi Lu's (Head of Microsoft Search) interview/presentation at the Web 2.0 Conference.

Here is Some of What We Learned:

+ Bing is using "Best Match" technology to dedupe results and then focus in on those results
+ Spam filtering is being used
+ What else effects Twitter results at Bing?

Quality – look at who’s tweeting and assign soicla relevance score popularity – look at the caption – length of comment, links, etc., affect quality and relevance usefulness – number of retweets affects results.

As noted above and elsewhere you might not see every "tweet" when using Bing.

Source: Search Engine Land


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