LibreDigital, a digital publishing company that also works with publishers, authors, retailers and social networking sites to offer sample book chapters online, on Wednesday released some data on how readers browsed such content over the past 18 months.
One big takeaway: previews increase sales.
"We know that allowing readers to preview book chapters before buying has a positive impact on both print and e-book sales," LibreDigital CEO Russell Reeder said in a statement. "In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online. As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles."
+ Women are spending nearly 70 percent more time browsing books online than men do
+ The most popular genre of books browsed online is romance novels, followed by books for tweens/teens and business books. The peak time for browsing romance titles is 11pm – 1am, in contrast to 4pm – 11pm for tween/teen books and 9am – 5pm for business books
+ An average reader spends more than 15 minutes browsing a book. They also preview an average of 46 pages of each book they browse
+ Adults are more likely to share links to content via email, while younger readers prefer to share within social networks like Facebook and MySpace
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