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Wednesday, 14th October 2009

Serials: 383 Magazines Fold in First Nine Months of 2009; and 259 Launch According to MediaFinder.com

We first posted about the number of magazines folding last week.

This news release from MediaFinder provides more details.

With 383 magazine closures and 259 new launches in the first nine months of the year, magazine closings continued to outpace launches, according to MediaFinder.com.

In addition to these 383 closures, Conde Nast closed four magazines including Gourmet, Cookie, Modern Bride, and Elegant Bride on Oct. 5. In 2009, many other large circulation magazines folded including Country Home, Nick and Nick Jr., Hallmark Magazine, Travel & Leisure Golf, Style & Design, Southern Accents, and Best Life.

Over the last nine months, the Regional Interest category was the top category for new launches with 15 new titles including Maine Magazine and The 45th (N. Michigan). Food had 14 new magazines, including Edible Queens. Other popular magazine categories for new launches were Health & Fitness and Home with 13 new titles each, in the first nine months of 2009.

Interestingly, Regional Interest magazines also topped the list of ceased magazines, with 31 magazines folding, including Tampa Bay Living. Other magazine categories that experienced a decline in numbers include Business and Lifestyle, with 14 and 13 folding, respectively, over the last nine months.
Over the last nine months, 64 publications ceased their print editions but continued online, with hunting and fishing magazines (5 publications) and music (4) publications topping the list.

[Snip]

Business-to-business publications accounted for 75 of the new launches, 130 of the ceased magazines, and 24 of the magazines that ceased print editions over the last nine months.

Source: MediaFinder

See Also: Questions About the Future of New York Magazine (via NY Times)

See Also: Gourmet magazine's demise stuns foodies (via San Jose Mercury News)


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