In recent years, the web portal, USA.GOV has become one of the most popular destinations in the federal government's web presence. But now, the site's managers are plotting the "next generation" of the site, at a time when social collaboration tools are reshaping the way that people use the World Wide Web.
David McClure, associate administrator with the Office of Citizen Services at General Services Administration, says the key is to re-think away from a mere "web portal" to a more up-to-date view of USA.GOV:
GSA is thought of as the execution arm of many policies that come out of government. (USA.GOV) is wildly successful. It's one of the top 25 websites in the country. You can go this website, and citizens can find information about virtually everything in government. Over 100 million government webpages, searchable within 1/4 of a second. You're looking at more than 15 million pageviews per month. This is an enoromous openness and transparency factor for government. We know that 40% of people who come to USA.GOV search for something. The strategy behind USA.GOV has been redirection, getting you where you want to go. I think we're changing that, I think we want to move away from redirection to getting citizens to services and providing excellent service as soon as possible.
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