Book publishers can finally gain insight into key differences in the habits of consumer book buyers in the U.S. and Great Britain, with the release of the first industry report containing a side-by-side comparison of data from both sides of the Atlantic. Bowker and BML have joined forces to publish, "A Special Relationship? A Comparison of Consumer Book Buying Habits and Trends in the United States and Great Britain."
The complete report is fee-based but a few highlights (details here) are available:
+ 57% of British consumers purchased one or more books last year, compared to only 50% of Americans
+ Mystery and Romance books accounted for a whopping 57% of all fiction books purchased by Americans last year, versus just 31% of fiction purchases in Great Britain
+ Men were less important to the adult fiction market in the U.S. (29% of purchases) than in Britain (40%) in 2008
+ The #1 channel for books in the U.S. is the Internet (23% of books purchased), while the dominant channel in Great Britain continues to be retail bookstore chains (34%).
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