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Thursday, 8th October 2009

UK: 1 in 3 Kids Think Top Search Rankings Most “Truthful”

Greg Sterling at Search Engine Land Writes:

A new and wide ranging report from the UK regulatory agency Ofcom about media literacy finds that 32 percent of UK kids aged 12-15 years old believe that the links/listings shown at the top of search results are the most “truthful.”

The post continues with a summary of the full report along with a graph that shows statistics about the "Understanding of Search Engine Web Sites" by 12-15 year olds.

Source: Search Engine Land

See Also: UK Childrens' Media Literacy, Executive Summary
This is the report discussed in the article.

+ Access the Full Text of the Report (46 pages; PDF)

+ Report Annex: Top 50 Websites Visited by Children (UK) (9 pages; PDF)


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