Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008, to 56.9 million in July 2009 according to The Nielsen Company. [Our emphasis] Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth increase of 45 percent and seniors surging upwards 67 percent in July. While men continue to make up a larger portion of mobile Web users versus women, comprising 53 percent of the audience in July, the growth of female visitors outpaced the growth of male visitors during the month, with women increasing 43 percent YOY as compared to a 26 percent growth among men.
The blog post contains several tables and charts:
+ Mobile Web Audience Profile
+ Top 10 Mobile Web Sites Among Women Ranked by Audience Composition % in July 2009, U.S.
+ Top 10 Mobile Web Sites Among Men Ranked by Audience Composition % in July 2009, U.S.
+ Top 10 Mobile Media Usage Among Teens
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