Last week we reported on Intuit's acquisition of personal finance site Mint.com. Now Mint Founder Aaron Patzer is lifting the curtain on a few fantastic new features--for businesses.
The most significant: Mint is now aggregating data from its 1.5 million users and mining it for personal spending trends. To demonstrate the concept, Mint launched its Trends page three weeks ago with some teaser data, like graphs about the decline of the newspaper industry and the most frugal cities in America.
Right now, access to the aggregate data, which is anonymized, is closed to the public. "Eventually, we'll do this for researchers," says Patzer, who hopes to create a streamlined for-pay service allowing businesses to mine the spending habits of the Mint demographic. For now, he says, Mint is open to running custom trends research on a case-by-case basis; if you're interested, you can contact him at data[at]mint.com to get started.
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.
FreePint Shop:
VIP LiveWire:
