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Tuesday, 29th September 2009

Grown-Ups Don't Use Social Media Any More Wisely Than Kids

From the Article:

In a recent Q&A session with elementary school children, President Obama discussed the power of social media: "Be careful what you post on Facebook," he warned. "Whatever you do, it will be pulled up again later somewhere in your life."

The presidential message, however, might do more good if it was targeted at adults. Grown-ups don't seem to be using social media any more wisely than kids.

[Snip]

It also appears that adults may be suffering from "oversharing" and self promotion online. A study from Harris Interactive for CareerBuilder.com found that 45% of potential employers screen candidates via social media, up from 22% last year. Thirty-five percent of employers say they found reasons not to hire a person based on information they found on social network profiles.

[Snip]

Younger adults aged 18 to 22 are perhaps more cynical about social media, More than half of college students surveyed in a San Diego State University study said they view social networks as vehicles for self-promotion. This has prompted many young adults to become more prudent about the information they share online and how they share it.

The complete article has many more examples and statistics.

See Also: 20 Social Media Blunders Slideshow (Potentially Very Useful in Training Sessions)

Source: Forbes


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