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Monday, 28th September 2009

2009 Digital Influence in News and Politics Report

2009 Digital Influence in News and Politics Report (PDF; 706 KB)
From blog post:

Never before have so many tools been available to analyze and clarify digital influence. The 2009 Digital Influence in News and Politics Report leverages these tools to measure the influence of those best-in-class media companies in the digital sphere.

Sparxoo evaluated over 100 news and politics media outlets (from the New York Times to the Daily Beast to NPR) in a comprehensive study of content, social and multimedia influence.

The Report crowns CNN as the #1 digital influencer, followed by The New York Times (a pleasant surprise for “The Gray Lady”). The Digital Influencer in News and Politics Report confirms and debunks many of the long-held media myths perpetuated by marketers, brand managers and other business leaders. It is through these findings that we can re-align the media compass to find tomorrow’s true north.

Source: Sparxoo

Hat tip: AB


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