Receive the weekly sampler of posts and "Resource of the Week".
Subscribe »

Enter your
email address:

My Account »


Bookmark and Share

Testimonial?
If you find ResourceShelf useful, please supply a testimonial »








Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   \"Feed\"

Saturday, 26th September 2009

Mobile Web: A Guide to Text-Message (SMS) Marketing

Although this New York Times article focuses on small businesses, we think that some of these ideas could also be applied to a library/info center.

The article offers a primer about how to use text messaging (SMS) as marketing tool.

Sections of the article include:

1. Don’t even think about doing it the illegal way.
2. You basically have three (legitimate) options
3. Text marketing can be supported by traditional marketing.
4. It is better to give than to receive.
5. Don’t waste your time with one-offs.
6. Show restraint (and don’t get too cute).

On the second page of the article you'll also find several quick tips and a list of suggested reading/viewing

Access the Full Text Article

Source: New York Times

See Also: Want Responses? Try SMS-Based Calls to Action (9/21)

See Also: The Library of Congress is Used Text Messaging (SMS) to Promote and Disseminate Info About the 2009 National Book Festival


Category:

Views: 240



blog comments powered by Disqus

« All ResourceBlog Articles

 

Read about the FreePint FamilyThe FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.

'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'

Read about the FreePint Family »


Visit the FreePint ShopFreePint Shop: FreePint sells reports, resources and subscription products to support your information work and information-related decisions.

Latest: FreePint Volume: Critical Insight on Social Media 2012 (01 Feb 2012) | FUMSI Report: Folio on Conferences and Continuing Professional Development (26 Jan 2012) | FreePint Research Report: Information Governance Policies and Priorities (25 Jan 2012) | Docuticker Report: DocuTips on Health Literacy (19 Jan 2012) | VIP Magazine: 98 (18 Jan 2012)

Browse the FreePint Shop »


FUMSI ForumFUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.

Latest FUMSI Forum postings: Most Shared Content on Finding Information (09 Feb 2012) | Times are changing - a FUMSI Editorial (09 Feb 2012) | [TIPPLE] eBook resources - Share (07 Feb 2012) | Most Shared Content on Sharing Information (01 Feb 2012) | Our own worst enemy? - a FUMSI Editorial (01 Feb 2012)

Visit the FUMSI Forum and post »


VIP LiveWireVIP LiveWire: Offers commentary on emerging news stories of interest to premium content users, vendors and industry insiders.

Latest VIP LiveWire postings: Compliance - it's not just financial (10 Feb 2012) | Social media and BRIC - new report (08 Feb 2012) | Reuters takes the social media pulse (08 Feb 2012) | How to deal with the tech-savvy customer? (08 Feb 2012) | More ways for employers to poke around (01 Feb 2012)

Visit the VIP LiveWire »






Subscribe

Subscribe to the ResourceShelf Newsletter and receive the weekly sampler of posts and Resource of the Week.

Find out more »

ResourceShelf sponsored by:

Article Categories

All Article Categories »

Archive

All Archives »