Marketing is in the midst of a complex transformation. As consumers become more technologically sophisticated and choices multiply, marketing must adapt. Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.
Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game - and conversation - rapidly progresses.
Categories of Content Include:
+ Videos (Browse by All, Latest, Theme, Individual, Company)
Clips from people at companies including Google, The New York Times, and SocialMedia.com.
+ Trends (via The Barometer)
Using Google search data and other public data sources, The Barometer offers perspectives on a variety of telling consumer trends.
+ The Future of Advertising
+ Free Tools (Primarily from Google); You'll also find links to access Twitter Trends and Facebook Lexicon.
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