Home > ResourceBlog > Article

« All ResourceBlog Articles


Bookmark and Share   Feed

Wednesday, 23rd September 2009

Fast Forward: A New Online Video Collection From the Wharton School of Business and Google

The sites motto: "Quick perspectives on the changing face of marketing. Watch. Engage. Debate."

From the Site:

Marketing is in the midst of a complex transformation. As consumers become more technologically sophisticated and choices multiply, marketing must adapt. Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketings continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game - and conversation - rapidly progresses.

Categories of Content Include:

+ Videos (Browse by All, Latest, Theme, Individual, Company)
Clips from people at companies including Google, The New York Times, and SocialMedia.com.

+ Trends (via The Barometer)

Using Google search data and other public data sources, The Barometer offers perspectives on a variety of telling consumer trends.

+ The Future of Advertising

+ Free Tools (Primarily from Google); You'll also find links to access Twitter Trends and Facebook Lexicon.

Access Fast Forward

Source: Wharton School of Business, Google


Views: 1629

« All ResourceBlog Articles



FreePint supports the value of information in the enterprise. Read more »

FeedLatest FreePint Content:

All FreePint Content »
FreePint Topics »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.

FreePint Testimonials

"FreePint is timely and responsive to topical issues. The service offers a really good catch-all for news and pointers on sources that you would ..."

Read more testimonials and supply yours »




Register to receive the free ResourceShelf Newsletter, featuring highlighted posts.

Find out more »

Article Categories

All Article Categories »


All Archives »