While there are no shortage of video search engines out there, Clicker believes its offering is superior because it creates a structured database of programming, organizing shows by things like network, genre, and show name. This type of data not only allows for better search results, but it allows you to browse content without having to do text-based searches, which you probably won’t be doing when television and future web-enabled tablets start to serve up this content. Clicker already has a deal with Boxee.
The goal is really to be the best search engine for video content. Clicker will point you in the direction of whatever you are looking for (and will do embeds if they’re available), but won’t serve up the videos themselves. They will also delve into surfacing content not explicitly produced for television, but is still high quality web video content. But they don’t want to be YouTube, which is cluttered with user-generated content. Clicker is going for a different market.
Clicker aims to provide the most comprehensive, unbiased and user-friendly way to navigate what’s available (and just as importantly, what’s not) to watch online, where and when you can find it, and finally, what’s worth watching amongst your infinite choices. We have made it our mission to make it dead simple for you to find the RIGHT SHOW, RIGHT NOW.
To accomplish this, Clicker is a hybrid of many other kinds of information and entertainment sites: one part directory, one part search engine, one part Wiki, one part entertainment guide, and one part DVR. At the heart of it all is a massive structured database, created by a team of people from search, media, data and content management backgrounds.
From day one, Clicker has mapped more than 300,000 episodes, from over 5,200 shows, from over 1,200 networks – in addition to 1,200 movies (soon to be 14,000 movies with the addition of Netflix), and 50,000 music videos from 20,000 artists. All of this programming is organized by episode, show, network, media type, title, and artist, as well as over 1,000 categories and sub-categories.
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