A research on top-10 searched terms by volume has rated ‘facebook’ as number one in the ‘net communities and chat’ category, indicating the brand recall that Facebook enjoys globally and how it has reached a massive audience since its general availability in December 2008.
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Looking at usage inside the countries that make up Facebook’s user base, the top contributors are the US, the UK and Turkey. Interestingly enough, countries such as Iceland and Norway have 40 per cent of their population on Facebook, with Canada being among the larger countries with roughly 34 per cent of its population actively using the social networking site.
Facebook currently has more than 250 million active users, and more than 120 million people log on to it at least once every day. That apart, worldwide, while over five billion minutes are spent on Facebook each day, more than 1 billion photos are uploaded to the site each month.
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Youtube, which stood third in the survey with 3.89 per cent of search volume, has a user base comprising netizens in the age group of 18-55, evenly divided between men and women, spanning all geographies. Around 51 per cent of its users go to YouTube weekly or more often, and 52 per cent of 18-34-year-olds share videos often with friends and colleagues. In fact, every minute, 10 hours of video is uploaded to YouTube.
The situation, however, is different in India. In terms of visit summary for August 2009, Orkut leads in India with 14.4 million unique visitors and has 2,713 million monthly page views, according to a study done by Vizisense — an online audience measurement and analytics platform. After Orkut, it is Youtube that has maximum Indians. With monthly visits of 68 million, Youtube has 10.5 million unique users from India.
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