Since part of our analysis involved studying how profiles of their customers on Twitter changed between late March and mid-June of this year, we thought it would be interesting to study the effect of Twitter’s 60% growth during that time on these influencers. So, we analyzed follower and following counts for the company’s top 0.1%, top 1% and top 10% most-followed Twitter users, and compared how these figures changed in nine short weeks.
For this study, we analyzed over 40,000 “active” Twitter users, which were defined as users with at least five followers, five friends, or five updates.
Summary of Findings
* The most followed users gained followers at a faster rate than less popular users, contributing to a growing “popularity gap”
* Users in the top 0.1% have around 5x as many followers as users in the top 1% and about 40x as many followers as users in the top 10%
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