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Thursday, 20th August 2009

Information Overload – It Isn’t Just Too Much E-mail

From a Post by Basex Analyst Jonathan B. Spira:

One might assume that pinpointing the sources of Information Overload is relatively black and white, i.e. it’s just too much e-mail. In reality, nothing could be farther from the truth.

The problem of Information Overload is multifaceted and impacts each and every organization whether top executives and managers are aware of it or not. In addition to e-mail, Information Overload stems from the proliferation of content, growing use of social networking tools, unnecessary interruptions in the workplace, failed searches, new technologies that compete for the worker’s attention, and improved and ubiquitous connectivity (making workers available anytime regardless of their location).

[Snip]

- Searches
50% of all searches fail and we know about the failure. What isn’t generally recognized is something that comes out of our research, namely that 50% of the searches you think succeeded failed, but the person doing the search didn’t realize it. As a result, that person uses information that is perhaps out of date or incorrect or just not the right data. This has a cascading effect that further propagates the incorrect information.

Source: Basex


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