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Thursday, 13th August 2009

Twitter Study Reveals Interesting Results About Usage

Twitter Study Reveals Interesting Results About Usage

A while back we embarked on a study that evolved after a having a debate in the office as to how people are using and consuming Twitter. Some felt it was their source of news and articles, others felt it was just a bunch of self-promotion with very few folks actually paying attention. But mostly, many people still perceive Twitter as just mindless babble of people telling you what they are doing minute-by-minute; as if you care they are eating a sandwich at the moment.
...
So we took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00a to 5:00p (CST) and captured tweets in half-hour increments. Then we categorized them into 6 buckets:

News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value.
...
The results were interesting. As you may have guessed, Pointless Babble won with 40.55% of the total tweets captured; however, Conversational was a very close second at 37.55%, and Pass-Along Value was third (albeit a distant third) at 8.7% of the tweets captured.

+ Full Report (PDF; 1.5 MB)
Source: Pear Analytics

See Also: Rapleaf Study on Twitter Use and Tweet Distribution (Posted 8/12/09)
Highlights:
+ 76% of Twitter users have sent less than five tweets; of those, half have never tweeted
+ The cutoff for the top 10% of Twitter users is 50 tweets
+ The top 1% of Twitter users have sent over 1,000 tweets


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