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Tuesday, 28th July 2009

A Few Interesting Factoids About U.S. Book Buyers

A new report from Bowker is out today (it's a fee-based document, $999/U.S.) and titled, 2008 U.S. Book Consumer Demographics and Buying Behaviors Annual Report. While we haven't seen the full report, the news release announcing the new publication does contain a few interesting factoids about U.S. book buyers.

+ 57% of book buyers are women yet women purchase 65% of the books sold in the U.S.

+ Mystery books are the most popular genre for book club sales, with 17% of all purchases of mystery books coming directly from book clubs

+ Generation X consumers buy more books online than any other demographic group, with 30% of them buying their books through the Internet

+ 21% of book buyers said they became aware of a book through some sort of online promotion or ad

+ Women made the majority of the purchases in the paperback, hardcover and audio-book segments, but men accounted for 55% of e-book purchases

Source: Bowker


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