ResourceBlog Article: Survey Results Published: Online Ethics and the Bloggers' Code Revealed

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Thursday, 25th June 2009

Survey Results Published: Online Ethics and the Bloggers' Code Revealed

From an Announcement:

Whatever their reason for posting their thoughts online, bloggers have a shared ethical code, according to a recent study published in the journal New Media Society, published by SAGE. Key issues in the blogosphere are telling the truth, accountability, minimizing harm and attribution, although the extent to which bloggers follow their own ethical ideals can depend on the context and intended audience.

Creating weblogs (blogs) is often viewed as a form of citizen journalism, open to anyone with Internet access. As it grows in prevalence and influence, communication scholars, news media, governments and bloggers themselves have raised questions about blogging's ethical implications. Some academics propose that bloggers should follow an ethics code, based on standards journalists follow. But few researchers have examined ethical standards bloggers themselves aspire to, and whether they adhere to their own ethical standards.

Andy Koh, Alvin Lim and Ng Ee Soon of Nanyang Technological University, Singapore used a web survey of 1224 international bloggers with active, text-based blogs to find out more about bloggers, their ethical ideals and how they put these into practice. Of those surveyed, more than half were male (51%), most were under 30 (65%). Most were well educated, and the majority were from the USA (65%), with no other country accounting for more than eight percent of the participants.

Sharing thoughts and feelings or creating an online diary is the main drive for personal bloggers, who are mainly students (39%) and information technology industry workers (9%). These bloggers often feel they know their readers very well (62%) with many blogging for those they know personally (39%).

Non-personal bloggers are more likely to be male, older, married and better educated. Students (18%) and information technology workers (12%) still make up the largest proportions of this group. The non-personal bloggers' main reasons for blogging are to make commentary (36%) or provide information (21%). Among their diverse blog topics, government and politics (28%) and news (10%) are most common. Their primary intended audiences tend to be people that they do not know personally (48%), or no particular intended audience (38%). Despite this, almost half still feel they know their readers well.

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Source: EurekAlert

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