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Tuesday, 23rd June 2009

Elsevier Won't Pay for Praise

Since Elsevier also plays in the database and scholarly publishing arena, we thought this article was worth posting.

From an Article:

As if the textbook industry didn't have an image problem already...

Elsevier officials said Monday that it was a mistake for the publishing giant's marketing division to offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble. While those popular Web sites' customer reviews have long been known to be something less than scientific, and prone to manipulation if an author has friends write on behalf of a new work, the idea that a major academic publisher would attempt to pay for good reviews angered some professors who received the e-mail pitch.

The full text of the email asking for a positive Amazon or B&N review and sent to textbook contributors is included in the article.

Source: Inside Higher Ed


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