Social-networking sites lead a double life. On one hand, they encourage users to share as much personal information as possible, making it easy to post photos, videos, notes, and links. But at the same time, these sites have to safeguard that information and limit how it is shared between users and beyond their own walls. Users are often dismayed when their information reaches unintended recipients, such as bosses, relatives, or other companies.
This situation encourages social networks to bury the privacy settings that they build, according to research that will be presented later this month at the Eighth Workshop on the Economics of Information Security, in London, U.K. Social networks are under pressure from privacy-rights groups and activists to build in ways for users to control their information, the researchers say, but it's also in their interest to keep those settings off users' minds.
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