The problem with technology is that once something has been deemed "hot," it's most likely not (anymore). Could that be happening to Twitter?
Only 22 percent of 18 to 24 year olds have a Twitter account, compared with 99 percent of that same age group who have a social networking site like Facebook or MySpace, according to a study conducted by Participatory Marketing Network, a marketing firm that focuses on how the Internet influences consumer behavior, and Pace University. The study's researchers, not surprising, view the low-participation rate for these young, soon-to-be and just-beginning-to-be workers as a "glass-half-full" opportunity. "There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too," says Michael Della Penna, co-founder and executive chairman of PMN.
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.
FreePint Shop:
VIP LiveWire:
