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Wednesday, 3rd June 2009

Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen

From the News Release (PDF):

As theories circulate about the actual dollar value of sites like Facebook and Myspace—just last week analysts placed Facebook’s worth at $10 billion—there is no question that people continue to gravitate towards social networking and blog sites. In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month.

Two charts are included:

+ Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their
Year-over-Year Percent Growth (U.S., Home and Work)

+ Top 5 Social Networking and Blog Sites Ranked by Total Video Streams for April 2009 (U.S.,
Home and Work)

Source: Nielsen Online


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