One lesson learned from the swine flu outbreak is that cross-marketing the Centers of Disease Control and Prevention on other federal Web sites helped drive more citizens to sign up for emergency e-mail alerts, according to GovDelivery, a company that manages public communications for government agencies.
A few days after the first word of the outbreak, CDC's site made available a widget, a downloadable information display that updates itself automatically, for other sites to post on their own Web pages.
Partly due to this promotional effort, CDC grew its e-mail subscriber base by 103,000 registrants between April 24 and May 6, according to the firm, which handled CDC's online communications campaign. Normally, between 400 and 600 citizens register for e-mail updates on any given day, the company said.
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.
FreePint Shop:
VIP LiveWire:
