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Thursday, 16th April 2009

Advertising Yourself: Building a Personal Brand through Social Networks

Advertising Yourself: Building a Personal Brand through Social Networks

According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. "People will begin to see you in that role," Berger says. "By creating these links outside of your organization, you can change your meaning to [others]."

Source: Knowledge@Wharton


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