Online scholarly and research publishing isnt new. Low cost, quick access, and high positive search rates promise easy success, yet high failure rates abound. Should such publishing be abandoned, as one publishers association has advised? Or are there new factors that could make an online publishing reformation work? We'll explore ideas for using promising new tools from the digital native, the millennium instructor, and the hooked-in editor. With a dash of economic models, a measure of credibility, and solid dose of sustainability, there is hope for those who must publish or perish, and, more importantly, for all in our profession.
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