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Thursday, 26th March 2009

New From Pew: Internet Typology: The Mobile Difference

From the Report:

Cast a glance at any coffee shop, train station or airport boarding gate, and it is easy to see that mobile access to the internet is taking root in our society. Open laptops or furrowed brows staring at palm-sized screens are evidence of how routinely information is exchanged on wireless networks. But the incidence of such activity is only one dimension of this phenomenon. Not everyone has the wherewithal to engage with "always present" connectivity and, while some may love it, others may only dip their toes in the wireless water and not go deeper. Until now, it has not been clear how mobile access interacts with traditional wireline online behavior. Does availability of mobile access crowd out desktop access? Does it draw some users further into digital lifestyles?

Direct to Full Text Report

Source: Pew Internet & American Life Project

On a Somewhat Related Note: comScore releases First Data on iPhone Users in the U.K. http://www.comscore.com/press/release.asp?press=2759


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