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Tuesday, 10th March 2009

Newspaper Web Site Audience Skyrockets in January

Newspaper Web Site Audience Skyrockets in January

As newspaper professionals gather in Las Vegas for the Newspaper Association of America’s first annual mediaXchange conference, new data from Nielsen Online indicates that average monthly unique audience figures for newspaper Web sites grew by more than 7.9 million in January to 74.8 million visitors, an increase of 11.9 percent over the same period a year ago. These figures, which comprise home and work Internet usage, are the highest for any month since NAA began tracking these numbers in 2004.

+ Data (from Nielsen Online)

Source: Newspaper Association of America


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