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Thursday, 19th February 2009

Google Gives And Takes Away

From the Forbes.com Article by Lee Gomes:

Why it's hard to find useful information on the popular search engine.

One part of Google is busy creating indexes of online information while at the same time filtering out "spam," which in this context means Web sites whose only function is to make money off the fact you land on them, without providing any sort of "value-added" information in the process.

Another part of Google, though, creates the programs that pay Web developers to put ads on their sites, thus creating the incentive to make pointless Web pages in the first place.

The company isn't unaware of these issues and is constantly tinkering with its internal software that rates Web sites to eliminate the tricks that less-useful sites can use to artificially increase their rankings and get in your face in the first place.

Source: Forbes.com


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