ResourceBlog Article: New Survey Results: Social Networks Grow: Friending Mom and Dad

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Thursday, 15th January 2009

New Survey Results: Social Networks Grow: Friending Mom and Dad

From the Report:

The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.

While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. (Since adults make up a larger portion of the U.S. population than teens do, the 35% proportion represents a larger number of users than the 65% of online teens who use online social networks.)

Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared with just 7% of adults ages 65 and older. At its core, use of social networks is still a phenomenon of the young.

Direct to Full Text Report (PDF)

Source: Pew Internet & American Life Project

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