On December 24, social networking site Facebook saw its most traffic ever within the United States, according to new data from Hitwise. That tops Facebook’s previous record, which was set in July.
Facebook set a similar record on Christmas Day in the United Kingdom, and MySpace had unusually high traffic too. In Hitwise’s blog post reporting the numbers, analyst Heather Hopkins offers three possible explanations — crummy weather, boredom, and the urge to send holiday greetings to your friends. The last explanation was probably the main cause, she says, since Christmas Day last year also set a traffic record. The weather probably contributed too, since the cities with the most Facebook traffic (New York, Chicago, and Washington, D.C.) were all hit by snowstorms.
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