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Consumers Combine Internet, Mobile, Print In Searching For Business Information
December 18, 2008 16:45
From the study announcement:
A new study from Knowledge Networks shows that consumers are now bringing their multiplatform media habits – from mobile media to GPS to Internet browsers – to the search for a dentist, lawyer, pizza parlor, or other business. The Y Advantage: Landscape 2008 provides the first scientific look across eight key platforms at how consumers are expanding beyond print forms such as Yellow Pages when researching a business's products and services.
Nearly half (48%) of consumers report print Yellow Pages as the resource they turn to most often for information on a business or service, and more than three-quarters (77%) use the print Yellow Pages overall. Search engines (49%) are the second most-turned-to source, followed by Internet Yellow Pages (36%), and free or fee-based 411 (30%).
Source: Knowledge Networks
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