The Federal Trade Commission today launched a new Web site to introduce kids to key
consumer and business concepts. Set in a shopping mall, http://www.ftc.gov/YouAreHere takes kids on an experiential journey that presents the FTC’s mission and its important role in American commerce. Kids under 12 are reported to spend billions of dollars on goods and services every year.
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The site features animated guides who help visitors navigate a virtual mall and interact with shopkeepers and other consumers. Kids can design and print advertisements for a shoe store, uncover suspicious claims in an ad, and guess the retail price of various candies based on their supply, demand, and production costs. One game that has players match the features of various cell phones with certain audiences illustrates the principles of target marketing; another allows visitors to compare sales pitches from three pizza joints as it explains competition. A short film playing at the cinema illustrates the history of the FTC.
For parents and teachers, the site offers fact sheets that cover advertising, marketing, and competition in more detail, along with ideas for related activities.
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