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Monday, 22nd September 2008

India: Google entices mobile phone users with voice search

From the article:

Internet search giant Google hopes to hook the millions of cellular phone subscribers in India who do not use data or SMS-based services with its voice-based search. It is conducting pilot projects in Hyderabad and Delhi, and is expected to roll out more in Mumbai, Bangalore and Kolkata shortly. The company is expected to add audio playback for search queries on local news and entertainment.

About half the mobile phone users in India are believed to be using low-cost handsets that do not have access to data services. A toll-free voice-based search could easily tempt them. "Search still isn't accessible or easy enough for those who just use the phone for voice calls, especially the rural subscribers," says Vinay Goel, head of products, Google India, who visualises web search replicating itself on the voice platform.


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