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Monday, 29th September 2008

Problem: Boys Don't Like to Read. Solution: Books That Are Really Gross

Problem: Boys Don't Like to Read. Solution: Books That Are Really Gross

Publishers are hawking more gory and gross books to appeal to an elusive market: boys -- many of whom would rather go to the dentist than crack open "Little House on the Prairie." Booksellers are also catering to teachers and parents desperate to make young males more literate.

"There has been a real revolution" in books that "have more kid appeal," especially when it comes to boys, says Ellie Berger, who oversees Scholastic's trade division. "It's a shift away from the drier books we all grew up with."

Last year, U.S. publishers released 261 new works of juvenile fiction aimed at boys, more than twice the number put out in 2003, according to Bowker's Books in Print database. There were 20 nonfiction entries for boys, compared with just four in 2003.

Source: Wall Street Journal


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